Pricing
The card is the player’s.
The tools are yours.
Coach-first pricing, no seat math, no surprises. Nothing about player safety, consent, or your data ever sits behind a payment — that’s a promise, not a plan feature.
Founding coach annual
$588 $294 / year — that’s $24.50 a month, billed annually
A year of Pro at half price, and your founding rate stays locked for as long as you stay subscribed. Every founding coach is onboarded personally by the founder.
Full refund in your first 30 days if it doesn’t stick. No fine print.
Founding checkout opens to the list first
Free
$0
Run your whole program and give every player a card — free during early access.
- Every team and every player on the roster, no seat math
- Every player leaves the season with proof they got better — the card, the unlocks, the development spine
- Parents see the work and you keep control — load awareness, consent rails, and parent surfaces are never plan-gated
- Three coach-voice drafts a month — enough to feel the admin leave
Pro
$49 / month
For a coach or trainer who drafts every week in their own voice.
- 300 coach-voice drafts a month — practice plans, next steps, game-day notes in seconds
- Drafts learn your voice and your terminology from your own edits, week over week
- You review, edit, and approve every word before anyone sees it
- Or $294 a year at the founding rate — see below
No credit card to start. Cancel anytime.
For families
HooperCard+ — the season, kept.
$7.99/mo or $69/yr — the whole season, kept: highlight clips living on your kid’s card, a monthly development report that answers “is it working?”, shareable season keepsakes, and every season archived as they grow. Family plan for multiple kids: $19.99/mo. Or unlock it for the whole roster at once with a one-time Team Pass (~$149/season) any coach or parent can gift.
One thing money never buys here: the card’s tier. Rookie to holo is earned through coach-verified development — that’s what makes it real.
Family membership opens once the season’s first cards are earned
For programs & clubs
Every coach in your program, one plan.
Founding program pricing is sized to real programs. A small club with 3–5 teams runs on Program 5 ($1,450/yr). A full program — one team per age group, 10u through 18u, boys and girls — is Program 10 ($2,450/yr). Larger orgs with assistant staff run Program 20 ($4,900/yr).
Each seat covers all of that coach’s teams, and assistant coaches join free as viewers. Spread through registration, it’s a few dollars per player per season. Onboarding for every coach is done personally.
Every family in your program gets the same honest answer from every coach, in that coach’s words. And when a coach moves on, the players’ records stay with the players.
We draft a real practice plan for one of your teams, live.
Built for kids, so the rules are different here
Player data is never public and never sold. No ads, ever. Every AI draft is reviewed and approved by the coach before a player or parent sees a word. And the free plan stays free: safety, consent, data export, and deletion are never behind a payment.
While we finish setting up payments, every program runs on the free plan with full access. Parents and trainers: join the founding list.